How to Use AdSense Custom Channels to Increase RPM

If you want to boost the AdSense revenue, then you have to try and use all the tools at your disposal to increase the RPM and take your income to new heights. AdSense custom channels are some of the best tools that you can use in this regards. The best thing about these custom channels is that advertisers love them and you can easily adapt them to your needs!

What are AdSense custom channels?

When you hear about Google AdSense custom channels, you will most likely be confused in regards to what they are and what they do. But despite the name that can confuse some people, the reason why they were created is that they offer a really good value for AdSense users. Simply put, these custom channels are designed as a reporting tool, and they enable you to manage your ad inventory without that much of a hassle.

You can also use them to turn the ad inventory into a solution that advertisers can target. As a result, you will be able to boost the AdSense revenue in no time. Aside from that, you can also generate a lot of competition for the advertisers. Of course, you do need to have a good amount of traffic to be appealing to the advertisers. But if you use this tool adequately, the overall results can be downright unique. The custom channels are designed to work with a variety of content hubs as well as publishers. But of course, you have to put all your knowledge to the test.

AdSense custom channels A/B testing and analytics

In case you want to boost your revenue with custom channels, you will have to figure out which are the best ads you have, and then you add them into custom channels. You can find the Custom Channels in the Advanced Reports section.

Here you can filter the type of ads you want to track, and you can also view an overview, active views, engagements, clicks and even custom information.

Thanks to the AdSense custom channels, you will get to track things like page performance for that ad, what surrounding content was the best, ad placement results, ad size performance and other relevant info. All these things do add up very well, and they are bound to bring you a unique and distinct set of features.

A/B testing is also easy to do with AdSense custom channels. You track the performance of a text ad against another text ad, or you can opt for a more complex ad test. In fact, you can even make image to text ad comparison if you want. The idea here is to use the power of reports to see which type of ad delivers the best performance.

Depending on your niche, some types of ads will work better when compared to others. So, the idea is to pick the right one that suits your needs. It's the best approach and one that does pay off immensely in the end.

How can you track what blog portion delivers the best revenue?

This is a very good question and a tricky one to answer as well. There are many reasons why you may be unable to answer this adequately. However, it all comes down to a single comparison. For example, you have a site about technology and another one about healthy eating. Both of them are blogs, but the healthy eating one delivers a much better RPM when compared to the technology one.

Obviously, when you do A/B testing and see this, you will most likely focus on creating more healthy eating content and less tech content. But your task is to figure out what went wrong with the technology blog too. You can use the power of AdSense custom channels to figure out what caused that issue. Studying the performance over time will help you see what is wrong and this way you can adapt the situation to your advantage.

Creating a targetable ad inventory with AdSense custom channels

AdSense custom channels offer your online assets to the advertisers so that they can be targeted without a problem. Basically, the companies that have a video ad about their phone repair services will want an ad slot on your phone-related pages, not on the homepage or anything else. The idea is to opt for targeting, and that's where AdSense custom channels excel very well. Besides, advertisers have a limited budget, so they do want to get the very best results from you.

What type of benefits do you get from this? First, you will see that allowing advertiser targeted ads will bring in more competition for ad location and better performing ads. You will also work with advertisers that are knowledgeable and know what they want. Google said they select the best performing ads for your page, so obviously this will help you as well. Plus, advertisers can do smart pricing and earn more money by getting targeted audiences. Simply put, everyone wins with this type of approach, and that's what manages to deliver the very best outcome.

How can you set up AdSense custom channels?

You need to figure out what you want to measure and share to the advertisers. Basically, you create an ad unit, and you can add that to the AdSense custom channels. You can add multiple ones if you want, that is up to you to make the right pick.

Simply put, you go to My Ads in the AdSense console > Content, and then you select Custom channels. Here you will have to press the New Custom Channel Button. Add a name to the custom channel, and then you can select the ad units that you want. It's important to let these ad units targetable; you will have a small option related to targeting under this.

You can also remove ad placements if necessary. If you want to see the performance, you just need to go to Performance Reports > Advanced Reports > Custom Channels.

How to optimize ad placement channels?

There are some methods you can use to achieve this. Edit some of the best performing channels and as we mentioned above, mark them as targetable. This will offer you a list with some interesting features. You will see the fields that are shown to advertisers. You can also pick where ads appear, and if necessary, the ad location can be for multiple places if you want.

At this point, you will also need to opt for a description of your website, and you should also tell the advertisers why they should be interested in placing ads on your site. Make sure that you harness all your copywriting power. It's not an easy thing to do, but it may be able to pay off extremely well in the end.

A good idea is not to make all your channels targetable. What you want is to target solely the ones that are valid for you, as that's what will make things shine for sure. It's a very important idea to try and focus on the most important channels at first. If this does work very well for you, then you can adapt it to the most important channels as you see fit.

Keep testing

It's always important to keep testing, because the more you do that, the better the results will end up being for you in the end. AdSense custom channels are designed to be an analytical tool, so it doesn't matter how many channels you have. If you have around 500, that's great, if not, experiment and try to create as many channels as you can.

You shouldn't expect each channel to deliver its best performance. It will take quite a lot of time and effort to adapt everything to suit your needs. But the idea here is that the more you focus on interacting with the audience, the better the results will be for sure. As long as you know how to handle all of this, the experience will be great, and your site will benefit from that.

Plus, you shouldn't expect AdSense custom channels to deliver the best possible value right off the bat. These things do tend to take quite a bit of time for them to work adequately. At first, it may be a bit simple, but as time passes you will see that the results get increasingly better.

The reason is simple, it will just make things a lot better for you, and the AdSense custom channels performance will increase too. Plus, you get to learn what's wrong and opt for what is meaningful. While it can take some time and effort to set up everything adequately, AdSense custom channels do work very well. So, try to create and adapt AdSense custom channels to your needs, then the AdSense RPM will increase exponentially!

How to Add AdSense Page-level ads in Blogspot

Recently, page-level ads were made available for blogspot bloggers and webmasters which means that you can now display AdSense Ads right on your mobile templates. You can now monetize your efforts on the templates as you do with mobile apps thanks to the Google Admob Ads.

Why Choose AdSense Page-level ads?

There are a number of reasons why you choose page-level ads from AdSense to bolster your revenue stream.

• Increase Revenues
• Provide Better User Experience
• Two New Formats
• Doesn't Count Against 3 Ad Limit
• Optimized and Responsive to Mobile Needs

Page-level Ad Formats

Today, the two types of page-level ads available include Anchors which are ads places at the bottom of the screen and Vignettes which are full screen ads that work similar to Admob's Interstitial adverts.
Vignettes tend to be more effective for mobile advertising.

How to Setup Page-Level Ads in Blogspot Blogs

The good news is that you can install these ads from AdSense fairly quickly and easily thanks to the process which guides you through.

1. Log into your AdSense Account
2. Click on this link
3. Click the two toggle buttons to switch on "Anchor/overlay ads" and "Vignette ads"

4. Scroll down and click the "Get Code" button

5. Copy the code

6. Go to Blogger, then Template and Backup your Template
7. Click the 'Edit HTML' button and search for the </head> tag
8. Paste the page-level ad code above the </head> tag

Note: You will also need to replace the attribute async with async="async" in order to help complete the process, otherwise Blogger will give you an error message. Once you have completed these steps, all you need to do is save it to your template.

Test Page-level ads in your Blogger template

After installation, get out your mobile device so you can test the AdSense page-level ads and see if they are working correctly. You will need to be a visitor to your site in order to check out the ads.

• Type #googleads at the end of the URL so you can access them
• Select the ad format from the tabbed box that will appear above the body of the blog
• Check out the ads

You will get to see the ads in action before the public does so that you can tell if they are working fine. If you are impressed with what you see, then it is ready to go. However, if you see something that you want to change or if the ads are not present, you'll need to start over again.

The Effectiveness of Page-level ads

Since October, 2015 when these ads were first rolled out the effectiveness that they have demonstrated is considerable. Today, the ads have been used in countries all over the world and they continue to impress. For those who have already used these mobile ads on WordPress or other blogger blogs you can see just how effective they have been in terms of reaching all of your visitors. In addition, the effect on your revenue may be considerable depending on the popularity of your blog.

In the end, AdSense page-level ads are remarkably effective for mobile use and will help you build a stronger income base for your blog.

Insert Adsense Inside Posts: After the First Paragraph

Want to know which part of your site or blog will bring you more profit? Add AdSense inside posts and then check out the famous Google AdSense heat map. Recent studies, however, showed that placing AdSense after the first paragraph of a site or blog is one of the best AdSense placement. Unfortunately, the default Blogger platform offered by Google doesn't allow placement of ad after the first paragraph. But because it has become one of the most profitable areas, plenty of webmasters have tried to take advantage of the best AdSense placement. How can you enjoy the same level of profit?

To solve the problem, we will just move the locations of the ads to be displayed by adding JavaScript and DIVs. With the following script, you can easily choose the paragraph or heading after which you want to inject the ad to. This way, you won't have to manually change every post.

How to Display AdSense Ads after the First Paragraph in Blogger

1. Log into your Blogger account, select your blog and click "Template" on the left side. Open the Template editor using the "Edit HTML" button.

2. Once the editor has opened, click anywhere inside the code area and press the CTRL + F keys (or Command + F) on your keyboard to open the editor' search box. Search the following line (press Enter to find it):

<data:post.body/>

Note: You will find multiple occurrences of <data:post.body/> but you need to stop at the second one, or if you don't see any changes, test the last one.

3. Add the below DIVs in red before and after like this:

<div id='adsense-target'><data:post.body/></div>

4. Copy the AdSense code that you want to show and use this tool to convert it into plain text. After conversion, add the following HTML and replace the "ADSENSE CODE HERE" text with the converted ad code just above the line that we just found:

<b:if cond='data:blog.pageType == &quot;item&quot;'>
<div id='adsense-content' style="display:block;text-align: center">ADSENSE CODE HERE</div></b:if>

Align AdSense Left or Right

By default, the Google AdSense ad unit will appear in the middle just after the first paragraph. If you are unhappy with the results and want to wrap text around the ad, you can choose one of the options below:

a) Align AdSense on the left - change <div id='adsense-content' style="display:block;text-align: center"> with:

<div id='adsense-content' style="display: inline-block;float: left;margin:15px 15px 15px 0px">

After modifying it, the ad will display something like this:

b) Align AdSense ad on the right of the content - change <div id='adsense-content' style="display:block;text-align: center"> with:

<div id='adsense-content' style="display:inline-block;float:right;margin:15px 0px 15px 15px">

5. Finally, right after <div id='adsense-target'><data:post.body/></div> from step 2, add this script:

<script type='text/javascript'>
function insertAfter(addition,target) {
var parent = target.parentNode;
if (parent.lastChild == target) {
parent.appendChild(addition);
} else {
parent.insertBefore(addition,target.nextSibling);
}
}
var adscont = document.getElementById(&quot;adsense-content&quot;);
var target = document.getElementById(&quot;adsense-target&quot;);
var linebreak = target.getElementsByTagName(&quot;br&quot;);
if (linebreak.length &gt; 0){
insertAfter(adscont,linebreak[0]);
}
</script>

Note:
- To insert the ad after the second paragraph, change "0" from the line in red with "2".
- If you want to put AdSense just below the heading h2 or heading h3 of a post, replace br from &quot;br&quot; with h2 or h3.

6. Click "Save template" to save the changes and you're done.

With this trick, you can insert AdSense after the first paragraph automatically in Blogger with ease. Now it's your turn to decide which format works best on your site.

What to Do Before Applying for Google AdSense

It seems that everyone wants to make money by joining up with Google AdSense and why not? Google AdSense is a relatively simple, straightforward way to actually start earning some extra money with your efforts. However, things have changed from the early days of AdSense when joining was not much of an issue. Today, applying for AdSense takes more effort and some preparation so that you can take full advantage of their services.

First, you will need a good reason to apply for AdSense so you can reap the benefits that they offer. Here you will find out more about what Google AdSense is all about, what they offer and how you can properly prepare yourself before joining to really take advantage.

What is Google AdSense?

One of the most established internet networks to offer advertisement publishing, AdSense uses the Pay Per Click (PPC) system to help businesses reach out to others on the web. At one time, Google used to provide AdSense to everyone who used their Blogspot program, but now that has changed.

Today, AdSense is one of the most respected thanks to the many thousands of satisfied publishers and customers who use the service. It is straightforward, easy to use and always pays on time which makes it very attractive to anyone wanting to have this service. If you do your work the right way, it will pay better than any other similar service on the web.

However, it is their very success that now makes them harder to join. When you apply, everything has to be just right otherwise you will not be approved.

How to Avoid Getting Your Application Rejected

There are a number of things to avoid when applying for AdSense so that your entry will not be discarded. Here are just a few.

Read Google Policies: Just like studying for a test, Google posts their policies about what it takes for your site to get into AdSense. So, take the time to read them and be sure that your website follows the rules.

Have Good Content: If your website doesn't have good or sufficient content, it will not be accepted. So, be sure that you provide them with enough to review. In addition, it has to be neat, professional and grammatically correct otherwise it will give them the excuse to toss out your application.

Aesthetically Pleasing: Garish yellows and lots of distracting glitz will also stop you in your tracks when you apply for AdSense. Your website should have a good, solid design that is comfortable to look at and pleasing for the visitor.

Post Your Contact Information: If Google cannot find a way to contact you through your website, you might as well not apply. Having an "About Us" page with a contact form is the minimum to getting accepted.

Now that you've done the basics, it is time to hedge your bets when it comes to applying for AdSense by adding in items and procedures that will enhance your chances. While nothing is guaranteed, the following steps will help your website in getting approved.

10 Ways to Increase Your Chances when Applying for AdSense

1. Policy for Privacy

It may seem odd to have a privacy policy for your blog, but it is vital if you want to get AdSense approval. Without it, you might as well not apply at all. The policy itself should describe to those who visit your blog what they will see and what they can and cannot do.

2. Contact Information

This is where you put in your contact information. At the very least, it should consist of an email so that readers can contact you directly about any issue they have on your blog.

3. About Us

This is where you tell people a little about who you are, what your business does and how you are going to accomplish it. This is sort of like an introductory page to your efforts and it critical when you apply for Adsense.

4. Email & Name Verification

Be sure that you put your email as well as your name in your About Me or Contact Us page so that it will help Google verify you quickly.

5. Verify Age

Always use your correct name and date of birth when applying for AdSense. This is mostly for those who are under 18, but it is important to be truthful otherwise you'll never get approved.

6. Appropriate Design

Your blog should look attractive, professional and easy to use. You don't have to be fancy or pour in thousands of dollars, just make it clean and neat will be sufficient.

7. Have Plenty of Posts

Do you know that there is no minimum number of posts stated by Google in terms of what is required for joining AdSense? Even so, if you only have a handful, do not count on getting approved. You should shoot for about 500 or so before applying to demonstrate your seriousness about your efforts and make sure that they are at least 500 words in length.

8. Remember the Rules

No pornography, illegal items, advocating drug use or other items that will not get you any AdSense at all. Plus, if your posts are all less than 200 words, that will not work either.

9. Adds Value

Your blog or website must provide real value for your audience. This will not only help keep people visiting your site, but it will also impress Google as well.

10. Unique, Top Level Domain

Basically, this means that your domain should be a ".com" in order to succeed. Plus, the name itself needs to be short as possible, related to your area of interest and easy to remember.

When applying for AdSense, you will need to keep all of these things in mind so that you will be accepted. However, all of the attributes that Google AdSense requires are also ones that will boost your website as well. So, keep this in mind when you apply for AdSense because the result will be a blog that will start earning you another income stream that can build over time.

How to Add Adsense Ads In the Middle or Anywhere inside Blogger Posts

In a previous post, we saw how and where we can place Adsense ads on our blog; however, these methods would only work when we place the ads on predetermined and fixed locations. For posts area, the most common places are below the title, at the beginning of the post or at the end of it.

But what if we want to display an AdSense ad in the middle of a post?

We can manipulate the location of the ads to be displayed by adding a script inside the template and using a tag inside our post to where we want the AdSense ad to appear. Once added, we can place the ads anywhere, be it between paragraphs or in the middle of the content etc.

Related: Insert AdSense inside posts after the first paragraph

Manually inserting AdSense ads in the middle of posts in Blogger is pretty easy, just follow these steps below:

Adding Adsense Ads In the Middle or Anywhere inside Blogger Posts

Before proceeding, it is recommended to backup your template: go to "Template" and click on the "Backup/restore" button to save a copy on your hard drive.

Adding the script

Step 1. First thing we need to do is to parse the AdSense code and convert it to plain text. Then go to "Template", click on the "Edit HTML" button and click anywhere inside the code area to search using CTRL + F keys for this tag:

<data:post.body/>

Note: you may find it several times, but we need to stop at the second one. Or, if you can't see any changes, test the third one.

Step 2. Replace <data:post.body/> with this code:

<div expr:id='"adsmiddle1" + data:post.id'></div>
<b:if cond='data:blog.pageType == "item"'>
<b:if cond='data:blog.pageType != &quot;static_page&quot;'>
<div style="clear:both; margin:10px 0">
<!-- Add here the code of your ad -->
</div>
</b:if>
</b:if>
<div expr:id='"adsmiddle2" + data:post.id'>
<data:post.body/>
</div>
<script type="text/javascript">
var obj0=document.getElementById("adsmiddle1<data:post.id/>");
var obj1=document.getElementById("adsmiddle2<data:post.id/>");
var s=obj1.innerHTML;
var r=s.search(/\x3C!-- adsense --\x3E/igm);
if(r>0) {obj0.innerHTML=s.substr(0,r);obj1.innerHTML=s.substr(r+16);}
</script>

Step 3. Add the converted Adsense code on where you see the <!-- Add here the code of your ad --> annotation, then save the changes by clicking on the "Save template" button.

Note: For centering the ads, add the <center></center> tags before and after the AdSense code, like this:

<div style="clear:both; margin:10px 0">
<center>
<!-- Add here the code of your ad -->
</center>
</div>

Adding the AdSense annotation to display the ad

Step 4. When you create a New Post, add this annotation inside the "HTML" section to where you want the Google AdSense ads to appear:

<!-- adsense -->

For example:

This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text.<br /><br /> <!-- adsense -->This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text.

AdSense annotation in the middle of the post content

Please note that if you don't add this annotation to specify where to display the ad, then it will appear below the title by default.

So this is how we can add AdSense ads in the middle or anywhere inside our Blogger posts. Don't worry about violating the Google's Terms of Service because applying this method will not modify the ad' structure.

10 Places to put Adsense ads in Blogger

In this post, we'll talk about the 10 most common places in a site or blog where we can add AdSense ads and how we can implement these. Also, we'll get to know which are the most suitable formats based on those available in our AdSense account.

AdSense Advertisements

In the Sidebar

How to implement

This is one of the most accessible places to put AdSense. Just go to the Page Elements (Layout), click on the "Add a Gadget" link, then add a HTML/JavaScript widget with your ad code inside it or add directly an AdSense widget.

Recommended formats: 125 × 125, 120 × 600 and 160 × 600, 300 x 600

Between posts

Implementation:You can add AdSense ads between your posts by going to Layout, click on the "Edit" link below the Blog Posts section, then check the "Show Ads Between Posts" option.

Recommended formats: 468 × 60, 300 × 250 and 336 × 280

Under the header

Implementation:

Before anything, you need to convert your AdSense ad code - you can use this converter here:

AdSense Ad Converter

Next thing to do is to go to your Blogger Template (log in to your Blogger Dashboard, click on Template and press the Edit HTML button) and click anywhere inside the code area to search for the following code using the CTRL + F keys:

<div id='header-wrapper'>

Paste the converted code right after it.

Recommended formats: 728 × 90 and 728 × 15

Above the blog posts

Implementation:

Convert your ad code and search for <div id='main-wrapper'> in your template.

Paste the converted code right after it.

Recommended formats: 460 × 68, 468 × 15 and 336 × 280

Under the post title (this will be visible on all the pages)

Implementation:

Convert your AdSense ad code and go to your Template > Edit HTML > click anywhere inside the code area and search for the following line (CTRL + F):

<div class='post-header-line-1'/>

Note: if you can't find it, search it without the ending slash /

Paste the converted code right after it.

Recommended formats: 468 × 68 and 468 × 15

Under the post title (visible only on the posts pages)

Implementation:

Convert your ad code and then go to your Template, click anywhere inside the code area and look for:

<div class='post-header-line-1'/>

Note: if you can't find it, search it without the trailing slash /

Paste the converted code, following this example:

<b:if cond='data:blog.pageType == "item"'>

<!-- Add here the code of your ad -->

</b:if>

Recommended formats: 468x68 and 468x15

In the posts' footer

Implementation:

Convert your ad code and then go to your Template > click anywhere inside the code area and look for:

<p class='post-footer-line post-footer-line-3'/>

Note: if you can't find it, search it without the trailing slash /

Paste the converted code right after this line.

Recommended formats: 468x68 and 468x15

In the post's body (it will be visible on all pages)

Implementation:

Convert your ad code and then go to your Template > click anywhere inside the code area and look for:

<div class='post-body entry-content'>

Note: in case you don't fint this code, search only for <div class='post-body'>

And paste the converted code by following the example below:

<div style='float:right'>

<!-- Add here the code of your ad -->

</div>

Recommended formats: 125x125, 180x150, 120x240 and 200x200

In the post's body (visible only in post pages)

Convert your ad code and then go to your Template, click anywhere inside the cod area and look for:

<div class='post-body entry-content'>

Note: in case you don't find this code, search only for <div class='post-body'>

And paste the converted code by following this example:

<b:if cond='data:blog.pageType == "item"'>
<div style='float:right'>

<!-- Add here the code of your ad -->

</div>
</b:if>

Recommended formats: 125x125, 180x150, 120x240 and 200x200

Between post and comments (visible only on posts pages)

Implementation:

Convert your ad code and then go to your Template, click anywhere inside the code area and look for:

</b:includable>
<b:includable id='postQuickEdit' var='post'>

Paste the converted code just above it, following this example:

<b:if cond='data:blog.pageType == "item"'>

<!-- Add here the code of your ad -->

</b:if>

Recommended formats: 468x60, 300x250 and 336x280

In the blog's footer

Implementation:

Convert your ad code and then go to your Template, click anywhere inside the code area and look for:

<div id='footer-wrapper'>

Paste the converted code right after it.

Recommended formats: 728x90 and 728x15

FAQ

Some questions that are likely to arise:

I can't find the codes, what should I do?
When searching for a specific code, make sure that you have no spaces before/after it. These are the default codes of Blogger and should be found in all the templates unless they have been modified by the template designer.

Why should I convert my AdSense code?
The Blogger's Template reads it as text and not as code so it is better to avoid any errors when trying to save it.

The ads are not displaying properly, why is that?
The ads could be affected by the styles (CSS) selectors (divs) containing them and some templates could be wrong designed, then you should consider modifying these styles, look for another relevant place or in extreme cases, change the template.

Can I put the all 10 codes on my blog?
No, you should choose just one of the locations where you want to put the ads considering that AdSense have some limits on the number of ads that could be displayed. Try to make a balance with your content.

Why there should be only 3 ads displayed on the main page?
This is due to the limit set by AdSense. Combine the type of ads (text, rich media ads and link units) if you want to show more ads.

Hopefully, this guide will be useful to those of you who need to display AdSense ads on your blog.