How to Use AdSense Custom Channels to Increase RPM

If you want to boost the AdSense revenue, then you have to try and use all the tools at your disposal to increase the RPM and take your income to new heights. AdSense custom channels are some of the best tools that you can use in this regards. The best thing about these custom channels is that advertisers love them and you can easily adapt them to your needs!

What are AdSense custom channels?

When you hear about Google AdSense custom channels, you will most likely be confused in regards to what they are and what they do. But despite the name that can confuse some people, the reason why they were created is that they offer a really good value for AdSense users. Simply put, these custom channels are designed as a reporting tool, and they enable you to manage your ad inventory without that much of a hassle.

You can also use them to turn the ad inventory into a solution that advertisers can target. As a result, you will be able to boost the AdSense revenue in no time. Aside from that, you can also generate a lot of competition for the advertisers. Of course, you do need to have a good amount of traffic to be appealing to the advertisers. But if you use this tool adequately, the overall results can be downright unique. The custom channels are designed to work with a variety of content hubs as well as publishers. But of course, you have to put all your knowledge to the test.

AdSense custom channels A/B testing and analytics

In case you want to boost your revenue with custom channels, you will have to figure out which are the best ads you have, and then you add them into custom channels. You can find the Custom Channels in the Advanced Reports section.

Here you can filter the type of ads you want to track, and you can also view an overview, active views, engagements, clicks and even custom information.

Thanks to the AdSense custom channels, you will get to track things like page performance for that ad, what surrounding content was the best, ad placement results, ad size performance and other relevant info. All these things do add up very well, and they are bound to bring you a unique and distinct set of features.

A/B testing is also easy to do with AdSense custom channels. You track the performance of a text ad against another text ad, or you can opt for a more complex ad test. In fact, you can even make image to text ad comparison if you want. The idea here is to use the power of reports to see which type of ad delivers the best performance.

Depending on your niche, some types of ads will work better when compared to others. So, the idea is to pick the right one that suits your needs. It's the best approach and one that does pay off immensely in the end.

How can you track what blog portion delivers the best revenue?

This is a very good question and a tricky one to answer as well. There are many reasons why you may be unable to answer this adequately. However, it all comes down to a single comparison. For example, you have a site about technology and another one about healthy eating. Both of them are blogs, but the healthy eating one delivers a much better RPM when compared to the technology one.

Obviously, when you do A/B testing and see this, you will most likely focus on creating more healthy eating content and less tech content. But your task is to figure out what went wrong with the technology blog too. You can use the power of AdSense custom channels to figure out what caused that issue. Studying the performance over time will help you see what is wrong and this way you can adapt the situation to your advantage.

Creating a targetable ad inventory with AdSense custom channels

AdSense custom channels offer your online assets to the advertisers so that they can be targeted without a problem. Basically, the companies that have a video ad about their phone repair services will want an ad slot on your phone-related pages, not on the homepage or anything else. The idea is to opt for targeting, and that's where AdSense custom channels excel very well. Besides, advertisers have a limited budget, so they do want to get the very best results from you.

What type of benefits do you get from this? First, you will see that allowing advertiser targeted ads will bring in more competition for ad location and better performing ads. You will also work with advertisers that are knowledgeable and know what they want. Google said they select the best performing ads for your page, so obviously this will help you as well. Plus, advertisers can do smart pricing and earn more money by getting targeted audiences. Simply put, everyone wins with this type of approach, and that's what manages to deliver the very best outcome.

How can you set up AdSense custom channels?

You need to figure out what you want to measure and share to the advertisers. Basically, you create an ad unit, and you can add that to the AdSense custom channels. You can add multiple ones if you want, that is up to you to make the right pick.

Simply put, you go to My Ads in the AdSense console > Content, and then you select Custom channels. Here you will have to press the New Custom Channel Button. Add a name to the custom channel, and then you can select the ad units that you want. It's important to let these ad units targetable; you will have a small option related to targeting under this.

You can also remove ad placements if necessary. If you want to see the performance, you just need to go to Performance Reports > Advanced Reports > Custom Channels.

How to optimize ad placement channels?

There are some methods you can use to achieve this. Edit some of the best performing channels and as we mentioned above, mark them as targetable. This will offer you a list with some interesting features. You will see the fields that are shown to advertisers. You can also pick where ads appear, and if necessary, the ad location can be for multiple places if you want.

At this point, you will also need to opt for a description of your website, and you should also tell the advertisers why they should be interested in placing ads on your site. Make sure that you harness all your copywriting power. It's not an easy thing to do, but it may be able to pay off extremely well in the end.

A good idea is not to make all your channels targetable. What you want is to target solely the ones that are valid for you, as that's what will make things shine for sure. It's a very important idea to try and focus on the most important channels at first. If this does work very well for you, then you can adapt it to the most important channels as you see fit.

Keep testing

It's always important to keep testing, because the more you do that, the better the results will end up being for you in the end. AdSense custom channels are designed to be an analytical tool, so it doesn't matter how many channels you have. If you have around 500, that's great, if not, experiment and try to create as many channels as you can.

You shouldn't expect each channel to deliver its best performance. It will take quite a lot of time and effort to adapt everything to suit your needs. But the idea here is that the more you focus on interacting with the audience, the better the results will be for sure. As long as you know how to handle all of this, the experience will be great, and your site will benefit from that.

Plus, you shouldn't expect AdSense custom channels to deliver the best possible value right off the bat. These things do tend to take quite a bit of time for them to work adequately. At first, it may be a bit simple, but as time passes you will see that the results get increasingly better.

The reason is simple, it will just make things a lot better for you, and the AdSense custom channels performance will increase too. Plus, you get to learn what's wrong and opt for what is meaningful. While it can take some time and effort to set up everything adequately, AdSense custom channels do work very well. So, try to create and adapt AdSense custom channels to your needs, then the AdSense RPM will increase exponentially!

How to Add Adsense Ads In the Middle or Anywhere inside Blogger Posts

In a previous post, we saw how and where we can place Adsense ads on our blog; however, these methods would only work when we place the ads on predetermined and fixed locations. For posts area, the most common places are below the title, at the beginning of the post or at the end of it.

But what if we want to display an AdSense ad in the middle of a post?

We can manipulate the location of the ads to be displayed by adding a script inside the template and using a tag inside our post to where we want the AdSense ad to appear. Once added, we can place the ads anywhere, be it between paragraphs or in the middle of the content etc.

Related: Insert AdSense inside posts after the first paragraph

Manually inserting AdSense ads in the middle of posts in Blogger is pretty easy, just follow these steps below:

Adding Adsense Ads In the Middle or Anywhere inside Blogger Posts

Before proceeding, it is recommended to backup your template: go to "Template" and click on the "Backup/restore" button to save a copy on your hard drive.

Adding the script

Step 1. First thing we need to do is to parse the AdSense code and convert it to plain text. Then go to "Template", click on the "Edit HTML" button and click anywhere inside the code area to search using CTRL + F keys for this tag:

<data:post.body/>

Note: you may find it several times, but we need to stop at the second one. Or, if you can't see any changes, test the third one.

Step 2. Replace <data:post.body/> with this code:

<div expr:id='"adsmiddle1" + data:post.id'></div>
<b:if cond='data:blog.pageType == "item"'>
<b:if cond='data:blog.pageType != &quot;static_page&quot;'>
<div style="clear:both; margin:10px 0">
<!-- Add here the code of your ad -->
</div>
</b:if>
</b:if>
<div expr:id='"adsmiddle2" + data:post.id'>
<data:post.body/>
</div>
<script type="text/javascript">
var obj0=document.getElementById("adsmiddle1<data:post.id/>");
var obj1=document.getElementById("adsmiddle2<data:post.id/>");
var s=obj1.innerHTML;
var r=s.search(/\x3C!-- adsense --\x3E/igm);
if(r>0) {obj0.innerHTML=s.substr(0,r);obj1.innerHTML=s.substr(r+16);}
</script>

Step 3. Add the converted Adsense code on where you see the <!-- Add here the code of your ad --> annotation, then save the changes by clicking on the "Save template" button.

Note: For centering the ads, add the <center></center> tags before and after the AdSense code, like this:

<div style="clear:both; margin:10px 0">
<center>
<!-- Add here the code of your ad -->
</center>
</div>

Adding the AdSense annotation to display the ad

Step 4. When you create a New Post, add this annotation inside the "HTML" section to where you want the Google AdSense ads to appear:

<!-- adsense -->

For example:

This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text.<br /><br /> <!-- adsense -->This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text. This is a demo text.

AdSense annotation in the middle of the post content

Please note that if you don't add this annotation to specify where to display the ad, then it will appear below the title by default.

So this is how we can add AdSense ads in the middle or anywhere inside our Blogger posts. Don't worry about violating the Google's Terms of Service because applying this method will not modify the ad' structure.

10 Places to put Adsense ads in Blogger

In this post, we'll talk about the 10 most common places in a site or blog where we can add AdSense ads and how we can implement these. Also, we'll get to know which are the most suitable formats based on those available in our AdSense account.

AdSense Advertisements

In the Sidebar

How to implement

This is one of the most accessible places to put AdSense. Just go to the Page Elements (Layout), click on the "Add a Gadget" link, then add a HTML/JavaScript widget with your ad code inside it or add directly an AdSense widget.

Recommended formats: 125 × 125, 120 × 600 and 160 × 600, 300 x 600

Between posts

Implementation:You can add AdSense ads between your posts by going to Layout, click on the "Edit" link below the Blog Posts section, then check the "Show Ads Between Posts" option.

Recommended formats: 468 × 60, 300 × 250 and 336 × 280

Under the header

Implementation:

Before anything, you need to convert your AdSense ad code - you can use this converter here:

AdSense Ad Converter

Next thing to do is to go to your Blogger Template (log in to your Blogger Dashboard, click on Template and press the Edit HTML button) and click anywhere inside the code area to search for the following code using the CTRL + F keys:

<div id='header-wrapper'>

Paste the converted code right after it.

Recommended formats: 728 × 90 and 728 × 15

Above the blog posts

Implementation:

Convert your ad code and search for <div id='main-wrapper'> in your template.

Paste the converted code right after it.

Recommended formats: 460 × 68, 468 × 15 and 336 × 280

Under the post title (this will be visible on all the pages)

Implementation:

Convert your AdSense ad code and go to your Template > Edit HTML > click anywhere inside the code area and search for the following line (CTRL + F):

<div class='post-header-line-1'/>

Note: if you can't find it, search it without the ending slash /

Paste the converted code right after it.

Recommended formats: 468 × 68 and 468 × 15

Under the post title (visible only on the posts pages)

Implementation:

Convert your ad code and then go to your Template, click anywhere inside the code area and look for:

<div class='post-header-line-1'/>

Note: if you can't find it, search it without the trailing slash /

Paste the converted code, following this example:

<b:if cond='data:blog.pageType == "item"'>

<!-- Add here the code of your ad -->

</b:if>

Recommended formats: 468x68 and 468x15

In the posts' footer

Implementation:

Convert your ad code and then go to your Template > click anywhere inside the code area and look for:

<p class='post-footer-line post-footer-line-3'/>

Note: if you can't find it, search it without the trailing slash /

Paste the converted code right after this line.

Recommended formats: 468x68 and 468x15

In the post's body (it will be visible on all pages)

Implementation:

Convert your ad code and then go to your Template > click anywhere inside the code area and look for:

<div class='post-body entry-content'>

Note: in case you don't fint this code, search only for <div class='post-body'>

And paste the converted code by following the example below:

<div style='float:right'>

<!-- Add here the code of your ad -->

</div>

Recommended formats: 125x125, 180x150, 120x240 and 200x200

In the post's body (visible only in post pages)

Convert your ad code and then go to your Template, click anywhere inside the cod area and look for:

<div class='post-body entry-content'>

Note: in case you don't find this code, search only for <div class='post-body'>

And paste the converted code by following this example:

<b:if cond='data:blog.pageType == "item"'>
<div style='float:right'>

<!-- Add here the code of your ad -->

</div>
</b:if>

Recommended formats: 125x125, 180x150, 120x240 and 200x200

Between post and comments (visible only on posts pages)

Implementation:

Convert your ad code and then go to your Template, click anywhere inside the code area and look for:

</b:includable>
<b:includable id='postQuickEdit' var='post'>

Paste the converted code just above it, following this example:

<b:if cond='data:blog.pageType == "item"'>

<!-- Add here the code of your ad -->

</b:if>

Recommended formats: 468x60, 300x250 and 336x280

In the blog's footer

Implementation:

Convert your ad code and then go to your Template, click anywhere inside the code area and look for:

<div id='footer-wrapper'>

Paste the converted code right after it.

Recommended formats: 728x90 and 728x15

FAQ

Some questions that are likely to arise:

I can't find the codes, what should I do?
When searching for a specific code, make sure that you have no spaces before/after it. These are the default codes of Blogger and should be found in all the templates unless they have been modified by the template designer.

Why should I convert my AdSense code?
The Blogger's Template reads it as text and not as code so it is better to avoid any errors when trying to save it.

The ads are not displaying properly, why is that?
The ads could be affected by the styles (CSS) selectors (divs) containing them and some templates could be wrong designed, then you should consider modifying these styles, look for another relevant place or in extreme cases, change the template.

Can I put the all 10 codes on my blog?
No, you should choose just one of the locations where you want to put the ads considering that AdSense have some limits on the number of ads that could be displayed. Try to make a balance with your content.

Why there should be only 3 ads displayed on the main page?
This is due to the limit set by AdSense. Combine the type of ads (text, rich media ads and link units) if you want to show more ads.

Hopefully, this guide will be useful to those of you who need to display AdSense ads on your blog.